Unless otherwise authorized under the Cannabis Act, it is prohibited to promote cannabis or a cannabis accessory or any cannabis-related service. Cannabis advertising is legal, but with heavy restrictions. The law is based on the position that it is prohibited to “promote cannabis”, accessories or services related to cannabis. However, the legislation leaves certain exceptions open.
When it comes to promoting real cannabis products, don't expect to see an influx of ads anytime soon. Within the Cannabis Act, there are strict guidelines around the packaging and promotion of cannabis. The regulations for advertising cannabis are very similar to those for tobacco. This means that if you're a dispensary or other entity that actually sells cannabis, you might be out of luck when it comes to paid advertising, at least for now.
Today, cannabis is still banned federally, which can make it difficult to create an effective advertising strategy. From medicine to recreational to CBD, each state has its own set of advertising regulations. Cannabis sellers must know each of them in order to successfully address the different challenges they present. In addition to the Federal Cannabis Act, provincial and territorial governments may adopt legislation relating, among other things, to the promotion and application of cannabis.
The really regrettable thing about this policy is that it prohibits anything remotely related to cannabis, including lawyers, doctors, advertisers, job recruiters, education and training centers, and many other companies that don't actually sell cannabis. The Ontario government and the Ontario Alcohol and Gaming Commission (AGCO), which is responsible for regulating Ontario's retail cannabis stores, have published laws, regulations and guidelines related to the promotion of cannabis in Ontario. While there's no one-size-fits-all approach to cannabis advertising, these five considerations can help cannabis brands maximize their paid digital media strategies. Try content that focuses on your company's culture or values, not to mention cannabis or cannabis-derived products.
Only people who have a marketing license or a retail store license can promote and sell cannabis to adults age 19 and older in B. The Cannabis Act contains a general prohibition of false, misleading, or misleading promotions in relation to cannabis, including its characteristics, value, quantity, composition, concentration, potency, purity, quality, merit, safety, health effects or health risks (or similar claims about cannabis) accessories, including their design, construction, performance, intended use, characteristics, value, composition, merit, safety, health effects or health risks). Ad Standards provides a review of the advertising text for radio, television, press and digital of those authorized natural health products that include parts of the cannabis plant that are not subject to the Cannabis Act. Unlike tobacco advertising and vaping products, Health Canada and other regulators offer relatively little guidance following the enactment of the Cannabis Act to help interpret cannabis laws.
The Cannabis Regulation further limits the promotion of cannabis in relation to flavors, health benefits and cosmetics, energy value and nutrients, dietary requirements, associations with alcoholic beverages, associations with tobacco and vaping products, so that promotion may be audible or visible from the outside, a place where the law does not allow young people and public places frequented mainly by young people (e.g. These include allowing outdoor signage that identifies the company but prohibiting, among other things, advertising that attracts or is directed at minors, the promotion of cannabis (or its accessories) in a false, misleading or misleading manner, certain types of endorsements and testimonials, and marketing associated with medicine, health or pharmaceutical products. The marketing of cannabis in Canada, including promotions, exhibitions, cannabis labeling and packaging, cannabis accessories and related services, is severely restricted. Read Health Canada's Cannabis Promotion Prohibitions to find a summary of the rules and frequently asked questions about cannabis promotion bans.
The Cannabis Regulations provide an exemption for authorized sellers if they take reasonable steps to ensure that any young person is allowed to possess cannabis for prescribed medical reasons. D) a promotion, carried out by a person who sells or distributes cannabis accessories or who provides a cannabis-related service, aimed at any person who sells or distributes cannabis accessories, to any person who is authorized to produce, sell or distribute cannabis, but not, either directly or indirectly, to consumers. . .