The Cannabis Control and Licensing Act regulates who can promote cannabis for sale. Only people who have a marketing license or a retail store license can do so. Only people who have a marketing license or a retail store license can promote and sell cannabis to adults age 19 and older in B, C. Cannabis advertising is legal, but with strong restrictions.
The law is based on the position that it is prohibited to “promote cannabis, cannabis accessories or cannabis-related services”. However, the legislation leaves certain exceptions open. You may not promote cannabis and its accessories in a false, misleading or misleading way. Under the Food and Drug Act, health products that contain cannabis or for use with cannabis are subject to pre-marketing authorization by Health Canada.
Ad Standards provides a review of advertising texts for radio, television, press and digital of those authorized natural health products that include parts of the cannabis plant that are not subject to the Cannabis Act. Only people who have a marketing license or a retail store license can promote and sell cannabis to adults over 19 years of age in B. So keep reading to learn more about how we can advertise medical cannabis on Facebook and how we can do the same with your MMJ dispensary or recreational cannabis brand. If your cannabis retail store can manage customer service through Facebook Messenger chatbots or some other form of automation, you can establish a tremendous competitive advantage in your local business area.
In the event of suspected non-compliance with the Cannabis Act or its regulations, individuals can report it to Health Canada through the cannabis notification form. You cannot promote cannabis, a cannabis accessory, or a cannabis-related service if you could create the impression that the product or service could have cosmetic or health benefits. The Cannabis Act generally prohibits the promotion of cannabis, cannabis accessories and cannabis-related services, except in limited circumstances. Cannabis business owners should understand that an optimized content strategy is one of the most important factors in their cannabis SEO strategy, but attracting qualified traffic to the optimized pages on their website will positively affect their search engine ranking.
A person authorized to produce, sell or distribute cannabis is limited to a holder of a federal license, a provincial or private retailer authorized under subsection 69 (of the Cannabis Act), or a person who has been granted a legislative or regulatory exemption. Although cannabis is legal in Canada, in many of the United States and in many countries around the world, major digital media channels such as Google and Facebook still have strict regulations on cannabis advertising. The right to participate in a game, sweepstakes, lottery or contest and the eligibility to receive gifts cannot be granted or offered as an incentive to purchase cannabis or a cannabis-related accessory. Read Health Canada's cannabis promotion bans to find a summary of the rules and frequently asked questions about cannabis promotion bans.
The Cannabis Act prohibits a person authorized to sell it (for example, a provincial or territorial authorized retailer) from displaying cannabis, or its package or label, in a way that could result in a young person seeing it, for example, when going through a store window. They offer online shopping, exclusive offers, early product notifications and a personalized shopping experience; and they ensure that their VIPs are the first to hear about store openings, events and other cannabis news. .