So the short answer is yes, you can advertise cannabis on Facebook, YouTube and Google Search PPC. But there are also a few other social media tactics that cannabis stores can implement in their social marketing strategy. Although the retail trade of cannabis has been legal in Canada for more than 3 years, and more than a third of U.S. states have legalized it for recreational use, social media marketing can still be a challenge for cannabis dispensaries.
Because regulations are constantly changing, it's hard to know what is legal to publish and what could cause your account to be banned. It's essential to have a strong social media marketing strategy for your cannabis retail store before you start promoting on multiple channels. However, due to the strict regulations surrounding the industry, cannabis brands are often discouraged from posting paid ads on social media channels, as many don't allow them. But that doesn't mean you can't take full advantage of organic reach on social media with the right kind of messages and target people.
There are also cannabis-specific social media platforms that you can use. However, as we mentioned earlier, cannabis is still a tightly regulated industry, and social media platforms also have their own set of terms and policies when it comes to publishing content about cannabis. More unique approaches, such as the one presented here, are needed to evaluate the strategies used by cannabis companies to promote and normalize cannabis use in ways that can influence young people. Even if cannabis is legalized federally, there will always be a gray area in terms of how cannabis brands can operate on social media.
The tips and etiquette surrounding cannabis use included suggestions on how to incorporate cannabis in small ways into specific hobbies or into a daily lifestyle, along with the social label surrounding smoking. In addition, several cannabis companies were selling products, encouraging consumers to take a picture of themselves wearing the product and tagging the company with the store's hashtag. In addition, some findings from this study indicate that the commercialization of cannabis attempts to link cannabis use with popular culture and youth-focused activities, such as team sports, as seen in Table 2.At the microeconomic level, personal relevance was defined as the association of cannabis use with specific demographic groups and hobbies, perhaps to motivate consumers to consider cannabis products to be of personal interest. While these studies identify the types of advertisements and the potential risks of exposing young people to online cannabis marketing, more research is needed to better understand the content that cannabis companies share specifically on social media.
Research and education were defined as publications that exposed the company participating in practices designed to educate the general public about the benefits of cannabis, as well as to promote political and scientific debate among the cannabis community. The internal language surrounding cannabis use appeared in the form of the use of many technical and detailed terms related to cannabis and consumption methods. With 20 years of experience in CPG marketing and retail technology, he brings his knowledge and best practices to help cannabis entrepreneurs in the U.S. U.S.
and Canada to open their first store and grow their business through vital content and thought leaders.